Consulting and strategy

When AI Takes the Microphone

How artificial intelligence threatens to replace artists and what this means for the future of music. The Great Replacement of Artists: Universal Music and AI Universal Music has taken a worrying step forward by announcing its partnership with...

Taylor Swift's Fan Loyalty Strategy

Introduction: Taylor Swift is much more than a successful singer; she's a model of fan loyalty strategy. Her ability to create an intimate, authentic bond with her fans has solidified her place in the music industry. Among her many...

banner-linkleek-app-join us
Case study: Merchandising "Rocancourt – The Film"

Case study: Merchandising "Rocancourt – The Film"

Creation of merchandising for the long-awaited documentary film that reveals Rocancourt's rise from humble beginnings to become an international con artist by making headlines in the American press by posing as a member of the Rockefeller family,...

Linkleek, the innovative new application for artists

Linkleek, the innovative new application for artists

Introducing Linkleek A platform dedicated to artists and their fans Linkleek, a web application designed specifically for artists who want to extend their reach, maximize their revenue and create an authentic, privileged connection with their fans....