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When AI Takes the Microphone

When AI Takes the Microphone

How artificial intelligence threatens to replace artists and what this means for the future of music. The Great Replacement of Artists: Universal Music and AI Universal Music has taken a worrying step forward by announcing its partnership with...

Case study: Merchandising "Rocancourt – The Film"

Case study: Merchandising "Rocancourt – The Film"

Creation of merchandising for the long-awaited documentary film that reveals Rocancourt's rise from humble beginnings to become an international con artist by making headlines in the American press by posing as a member of the Rockefeller family,...

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Taylor Swift's Fan Loyalty Strategy

Introduction: Taylor Swift is much more than a successful singer; she's a model of fan loyalty strategy. Her ability to create an intimate, authentic bond with her fans has solidified her place in the music industry. Among her many...

Case study: Merchandising "Rocancourt – The Film"

Creation of merchandising for the long-awaited documentary film that reveals Rocancourt's rise from humble beginnings to become an international con artist by making headlines in the American press by posing as a member of the Rockefeller family,...

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Linkleek, the innovative new application for artists

Linkleek, the innovative new application for artists

Introducing Linkleek A platform dedicated to artists and their fans Linkleek, a web application designed specifically for artists who want to extend their reach, maximize their revenue and create an authentic, privileged connection with their fans....

When AI Takes the Microphone

When AI Takes the Microphone

How artificial intelligence threatens to replace artists and what this means for the future of music. The Great Replacement of Artists: Universal Music and AI Universal Music has taken a worrying step forward by announcing its partnership with...

Taylor Swift's Fan Loyalty Strategy

Taylor Swift's Fan Loyalty Strategy

Introduction: Taylor Swift is much more than a successful singer; she's a model of fan loyalty strategy. Her ability to create an intimate, authentic bond with her fans has solidified her place in the music industry. Among her many...