Case study: Merchandising "Rocancourt – The Film"

March 19, 2024

Creation of merchandising for the long-awaited documentary film, which reveals Rocancourt's rise from humble beginnings to international swindler, defrauding the American press by posing as a member of the Rockefeller family, as well as his escapes and even having the FBI and Interpol on his tail.

When it came to launching a range of merchandising products for "Rocancourt - Le Film", we focused our expertise on a range of merchandising products that would resonate with the leading actor's image. Our collaboration with producer David Serero was a process of consultation and joint design, aimed at creating a collection that embodied the spirit of the documentary film while respecting the stature of Christophe Rocancourt.

We carefully selected and designed five items such as a hoodie, t-shirt, sweatshirt, mug and cap, all of superior quality, with particular attention paid to embroidered finishes that add a touch of refinement. These choices were guided by discussions with David Serero, ensuring that each product is an authentic reflection of the film and its protagonist.

This collaboration focused on feedback from the parties involved, ensuring that merchandising met expectations in terms of quality and aesthetics. The aim was to create not only promotional items, but also collector's items that fans would be proud to own and wear.

To discover and buy these unique products, visit the official shop : merchofficiel.com/rocancourt-le-film. Each purchase is a plunge into the world of the film and a direct support to the art of cinematic storytelling.

As a platform, Linkleek is honored to bridge the gap between the film and its fans through carefully thought-out and crafted merchandising products. We invite all interested parties to experience the Rocancourt story through these quality items, and discover the film that inspired their creation.

Rocancourt movie poster released April 3, 2024.

In theatres April 3, 2024

By David Serero| By David Serero

With Christophe Rocancourt

source : allociné

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