Does music streaming benefit small artists?

April 17, 2024

Introduction :

The music industry has been profoundly transformed by the advent of streaming, a revolution that has opened up new distribution channels for artists worldwide. However, behind the shiny facade of this new era lies a complex reality: the unequal distribution of revenues between the industry's big names and emerging artists. In this article, we delve into the mechanics of music streaming to understand why smaller artists may well be excluded from the feast, leaving the streaming "caviar" to the big-name artists alone.

Understanding how streaming royalties work

Music streaming operates on a business model based on subscriptions and advertising. Each time a song is streamed, a fraction of the revenue generated is paid to the copyright holders, mainly artists and record companies. However, the distribution of these royalties is far from equitable, often favoring the most popular artists.

How do big artists benefit from the streaming system?

High-profile artists, with their massive fan bases and millions of listens, take full advantage of the streaming system. Not only do they generate considerable revenues thanks to their high streaming volumes, but they also have the power to negotiate more favorable agreements with streaming platforms, securing them a larger share of revenues.

Obstacles faced by emerging artists in the streaming world

For emerging artists, the road to success on streaming platforms is fraught with difficulties. With limited visibility and relatively low revenue per stream, it's hard for them to compete with the industry giants. What's more, the playlist recommendation algorithm tends to favor artists who are already popular, making it even harder for newcomers to make their mark.

Strategies for maximizing revenues in a competitive streaming landscape


Despite the challenges, there are ways for artists of all levels to maximize their revenues in the streaming world. By diversifying their revenue streams, cultivating a strong relationship with their audience and exploring new monetization avenues such as exclusive content and merchandising, artists can create a more stable and sustainable financial ecosystem to support their careers.

If you're an artist looking for new ways to monetize your art and create additional income, we invite you to discover Our innovative platform offers a variety of monetization options, including subscription-based private content, tips, autographed videos, face-to-face video calls and automated merchandising to boost your artistic revenues. Join us today to explore new opportunities for success in the music industry!

 #musicmarketing #musicindustry #musictech #independentartist #musicmarketing #musicpromo #artistmanagement #streaming


banner-linkleek-app-join us
When AI Takes the Microphone

When AI Takes the Microphone

How artificial intelligence threatens to replace artists and what this means for the future of music. The Great Replacement of Artists: Universal Music and AI Universal Music has taken a worrying step forward by announcing its partnership with...

We have been unable to confirm your registration.
Yeah!!! Your registration is confirmed.

Linkleek News

Our news, once a week by e-mail.

Other articles

Linkleek, the innovative new application for artists

Linkleek, the innovative new application for artists

Introducing Linkleek A platform dedicated to artists and their fans Linkleek, a web application designed specifically for artists who want to extend their reach, maximize their revenue and create an authentic, privileged connection with their fans....

Taylor Swift's Fan Loyalty Strategy

Taylor Swift's Fan Loyalty Strategy

Introduction: Taylor Swift is much more than a successful singer; she's a model of fan loyalty strategy. Her ability to create an intimate, authentic bond with her fans has solidified her place in the music industry. Among her many...